PZZL.com
 
Introduction
Why a puzzle?
 
 

In Western countries, about 45% of the population over 15 are puzzlers. Having a puzzle on your site can therefore be a magnet for keeping existing visitors and attracting new ones. It can also be an effective marketing instrument.

The above is only true, however, if the puzzle is tuned to the target group. We at PZZL.com know from experience and marketing research exactly which population group prefers a certain type of puzzle, and what level of difficulty and size the puzzle should be. We'll give you free advice on this. Naturally, your opinion is decisive.

Sponsoring
Considering the fact that solving a puzzle will probably keep someone busy for at least 5 or 10 minutes, it should be relatively easy to find sponsors for the puzzle page. Also, you or your sponsor can choose a fitting theme for the puzzle and, if so desired, have it linked to the sponsor's website.

Contest puzzle
Even more effective is putting up a prize that can be won for solving a puzzle correctly. This prize can be sponsored. As the prize has to be sent to someone, contestants will have to fill in their Name and Address Data. It has been found that very few people will object to this. So a simple prize puzzle will easily generate thousands of NADs.

PZZL.com can take care of all of this for you. We can make sure the puzzle is renewed as often as you would like; provide a database for the NADs; draw winners and so on.

 
  The Trouw student promotional activity flier.

Marketing
Besides indirect marketing through a contest puzzle, there are direct marketing instruments. For example, PZZL.com handled a promotional activity for the marketing department of Trouw (a major Dutch newspaper). Fliers displaying a puzzle were handed out at universities. The solution could be submitted only through our software on the newspaper's website. Each student with a correct entry would receive a free six-week subscription to Trouw. During the promotional activity PZZL.com weekly sent an Excel file to Trouw containing all the entry data.

This promotional activity yielded a far greater amount of entries compared with the previous year when they were sent in by mail. The puzzle can still be viewed on-line here (see image). Type 'voor niets' in the solution grid on the answer line in the applet above, then click on 'hier' below that and you'll see the entry form. You won't, however, receive a free subscription!

 

 
 

If you have a new puzzle on your site every week, those visitors who are puzzle enthusiasts— some 45% — will each week have a reason to return to your site.

A prize puzzle is an extremely effective and inexpensive marketing instrument (see left). It also enables you to obtain information from your site visitors. While questionnaires are generally disregarded, most people will answer questions (such as, "What do you like best about this site?") that are included in an entry form of a prize puzzle. This tells you a lot about your visitors.