In Western countries, about
45% of the population over 15 are puzzlers. Having a puzzle on your
site can therefore be a magnet for keeping existing visitors and
attracting new ones. It can also be an effective marketing instrument.
The above is only true, however, if the puzzle
is tuned to the target group. We at PZZL.com know from experience
and marketing research exactly which population group prefers a
certain type of puzzle, and what level of difficulty and size the
puzzle should be. We'll give you free advice on this. Naturally,
your opinion is decisive.
Considering the fact that solving a puzzle will probably keep someone
busy for at least 5 or 10 minutes, it should be relatively easy
to find sponsors for the puzzle page. Also, you or your sponsor
can choose a fitting theme for the puzzle and, if so desired, have
it linked to the sponsor's website.
Even more effective is putting up a prize that can be won for solving
a puzzle correctly. This prize can be sponsored. As the prize has
to be sent to someone, contestants will have to fill in their Name
and Address Data. It has been found that very few people will object
to this. So a simple prize puzzle will easily generate thousands
PZZL.com can take care of all of this for you.
We can make sure the puzzle is renewed as often as you would like;
provide a database for the NADs; draw winners and so on.
Trouw student promotional activity flier.
Besides indirect marketing through a contest puzzle, there are direct
marketing instruments. For example, PZZL.com handled a promotional
activity for the marketing department of Trouw (a major Dutch newspaper).
Fliers displaying a puzzle were handed out at universities. The
solution could be submitted only through our software on the newspaper's
website. Each student with a correct entry would receive a free
six-week subscription to Trouw. During the promotional activity
PZZL.com weekly sent an Excel file to Trouw containing all the entry
This promotional activity yielded a far greater
amount of entries compared with the previous year when they were
sent in by mail. The puzzle can still be viewed on-line here (see
image). Type 'voor niets' in the solution grid on the answer line
in the applet above, then click on 'hier' below that and you'll
see the entry form. You won't, however, receive a free subscription!